By association we remember at once the team by its football kit – the colour, the style and design, the fabric and embroidered extras – such as team logo/name, Sponsor Name and logo and shirt number. The fact that the shorts may also have embroidered numbers or Logo adds to the overall impact the football team kit has on all who see it.
You could say that it is the official uniform of any football team. Take away the uniform and their identity is lost. It is therefore reasonable to deduce that football kits, once chosen, form a team identity that becomes an integral part of the team branding and promotion that makes them unique. It is not unusual for professional teams to have a number of football kits, for example, a second kit to facilitate playing against other teams with similar colours. Again they are instantly recognisable in their away kit – it becomes part of the team image – and these different kits are synonymous with the team.
Once a team football kit has been established then the identity is clear and unmistakeable. This is what motivates managers and coaches to insist on football kits. They provide a sense of unity, purpose, consistency and continuity and stamp an image of professionalism and attractiveness on the team.
The concept of belonging can also be extended to the team supporters who are very often seen wearing their team colours at all their matches. The team football kits are a focus for more than just the players – they also motivate others to come out and actively support the team at both home and away matches. It becomes a community/ family this creates a sense of bonding and pride that further motivates the team to raise its performance levels on a consistent note.
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